Little Kids® Inc. was founded in 1989 by toy industry leader and former Toy Industry Association Board Member, Jim Engle. Little Kids develops, manufactures and markets innovative and award-winning bubble, sports, novelty and activity toys that promote thoughtful and creative play. Consumers recognize Little Kids toys for their high quality, value and durability. Little Kids brands include Fubbles®, and No-Spill® Bubbles, a category the company created with its patented No-Spill® Bubble Tumbler® toy. Other Little Kids brands include Hall Stars®, Junk Ball® Sports, Putty Mania™, and Moji-Mi™. Little Kids' licensed toy portfolio includes Nickelodeon™ with brands such as PAW Patrol™, Dora and Friends™, SpongeBob SquarePants™, Teenage Mutant Ninja Turtles™ and Bubble Guppies™, as well as PEEPS®, Sesame Street™ and Jelly Belly™ bubble and novelty toys. Little Kids is privately owned enterprise headquartered in Seekonk, MA.